Oxford, United Kingdom
Focused on creating meaningful experiences through design. I am an award-winning creative with over two decades’ experience spanning marketing, digital and creative agencies. My hybrid background enables me to operate at the intersection of brand strategy, creativity and technology.
Able to deploy the right blend of strategic, campaign and systems thinking to solve brand and business problems. I believe that brand-building in the post-digital world is about impactful, insight-driven brand communications and delightful, user-centric digital user experiences.
Good design is actually a lot harder to notice than poor design, in part because good design fits our needs so well that the design is invisible.
Designing a digital experience involves understanding your users and their needs to create a meaningful and relevant experience. Defining the design problem way before generating potential solutions is crucial in the design process as it allows design teams to develop user-centered solutions that are achievable.
In design thinking, it is important to define the problem you want to solve before spending time and resources on generating possible solutions. (A great solution to the wrong problem will fail.) This approach maximises resource use and decreases the likelihood for friction and disagreement in the prototyping, testing, and implementation stages.